Shop analytics

Research a whole shop's performance

Shop Analyzer shows how a whole Etsy shop is performing: estimated revenue, lifetime sales, conversion rate, pricing, reviews, and its product mix. Etsy doesn't publish exact sales, so we estimate them from public signals like reviews, favourites, listing age, and price.

Why use Shop Analyzer?

Knowing which shops genuinely sell, and why, is the difference between guessing and competing on Etsy.

See a shop's estimated revenue and order volume

Gauge how well it turns browsers into buyers

Compare pricing and review strength

Understand its product mix at a glance

What you'll see

Everything Shop Analyzer surfaces for a whole shop.

Shop search

Find any Etsy shop by name and pull its full picture in one click.

Shop overview

See the shop icon, name, how long it has been on Etsy, and a link straight to the storefront.

Gross lifetime sales

Lead with estimated gross revenue and the total order count the shop has earned over its life.

Conversion and pricing

Read the estimated conversion rate and average listing price to see how the shop turns views into sales.

Favourites and reviews

Check shop and listing favourites alongside review count and average rating to gauge its standing.

Listing type breakdown

See the mix of physical, digital, and both, so you understand how the shop actually makes its money.

How it helps you grow

Shop Analyzer turns a competitor's shop into a set of numbers you can actually act on.

Identify winning shops

Gross lifetime sales and order counts make it obvious which shops are genuinely thriving, so you can study the ones worth learning from.

Strategic competitor analysis

See what is working for successful competitors, from pricing to product mix, then apply those lessons directly to your own store.

Benchmark your own shop

Conversion rate, average price, and review strength give you concrete numbers to measure your own shop against the best in your niche.

Faster research

Read a whole shop's performance in seconds.

Honest revenue

Estimates come from public sales data, not guesswork.

Pricing context

See how a shop prices and converts before you compete.

Product mix

Know whether a shop leans physical, digital, or both.

Getting started

  1. 01

    Open the tool

    Sign in to CraftRank and open Shop Analyzer.

  2. 02

    Search a shop

    Enter an Etsy shop name and hit Analyze.

  3. 03

    Read and act

    Review its revenue, conversion, and mix, then refine your strategy.

Use Shop Analyzer to benchmark competitors, spot proven products, and sharpen your own shop.