Depth on the research that wins sales, without the bundled extras.
Free to start, no card required.
Estimated revenue and sales for any listing or whole shop, the numbers Etsy keeps hidden.
An opportunity score for any search term, plus the listings and tags already ranking for it.
A 0-100 SEO score against Etsy's own guidance, with the highest-impact fixes ranked first.
Alura is an all-in-one Etsy toolkit that spans keyword research, listing help, shop analysis, and seller outreach. It aims to be a single place to run a shop.
CraftRank is deliberately more focused. It does the research half well, competitor sales estimates, keyword opportunity, and listing audits, rather than bundling email and outreach features.
| Capability | CraftRank | Alura |
|---|---|---|
| Competitor sales and revenue estimates | Per listing and per shop | Via shop and product analysis |
| Keyword demand and competition | Opportunity score and the ranking listings | Yes |
| Whole-shop analysis | Lifetime sales, conversion, average price, mix | Yes |
| Single-listing breakdown | Revenue, sales, views, favourites, tags | Yes |
| Tag extraction from any listing | Copy one tag or the whole set | Yes |
| Listing SEO audit against Etsy guidance | 0-100 score with prioritised fixes | Listing helper tools |
| Free tier | Free to start | Free tier, paid above |
Competitor features and pricing change often. Check Alura's own site for the latest details.
Yes. Both cover Etsy keyword and shop research. CraftRank is more focused on competitor and listing data, while Alura bundles a wider range of shop-management features.