CraftRank documentation
CraftRank is an analytics platform for Etsy sellers. It surfaces listing- and shop-level signals that Etsy does not expose clearly: competitor sales, views, favourites, revenue estimates, tags, and shop-wide totals. The point is not the numbers themselves, it is the decisions they let you make with confidence instead of guesswork.
Where to start
If you are new, read the Quickstart first. It covers signing up and running your first analysis in a couple of minutes.
What you can do with CraftRank
Most sellers come to CraftRank with a job to do, not a metric to look up. CraftRank is built around three phases of the seller workflow, Research, Improve, and Track, and the Research, improve, track guide ties them together. Each of these guides then walks one job end to end:
- Validate a new product niche before you invest, confirm a term has real demand, beatable competition, and money actually changing hands.
- Audit and benchmark your own shop see how your scale, pricing, and conversion stack up against a leader, and fix the biggest gap.
- Diagnose a listing that is not selling work out whether it is a traffic problem or a listing problem, then fix the right one.
- Close the tag gap find the proven tags your competitors rank on that your listing is missing, and add the ones that fit.
The tools
The guides above are built from tools you can also use on their own, grouped by the phase of the workflow they serve:
Research
- Keyword Explorer see how a search term ranks and whether it is worth competing for.
- Shop Analyzer estimate a shop's sales, revenue, and best performers.
- Listing Explorer break down a single listing's performance and tags.
Improve listings
- Listing SEO Audit score a single listing's SEO and get a ranked list of fixes.
- Shop SEO Audit grade every listing in your own shop at once and find the highest-impact fixes across the catalogue.
- Tag Extractor pull the tags driving any listing or shop.
Track
- Saved shops and change feed save the shops you want to watch and see what changed since you last looked.
A note on data
CraftRank's research tools use publicly available Etsy data. You can optionally authorise My Shop through Etsy OAuth to verify ownership, but we never receive your Etsy password. For how the estimates are calculated, see Methodology; for everything else, see the FAQ.