Audit your own shop

CraftRank works on any public shop, including your own. Pointing the tools at yourself, and at a leader you want to catch, turns a vague sense of "sales are slow" into a specific list of things to fix. This workflow takes about fifteen minutes.

Step 1: Take your own baseline

Open Shop Analyzer and enter your shop name.

Tip: connect your shop from the dashboard first to pin it under My Shop in the sidebar. That gives you a free, at-a-glance view of your own shop without using a monthly lookup; the full breakdown this guide relies on comes from Shop Analyzer.

Write down three numbers:

  • Conversion rate the most reliable figure here, measured from your own views and sales.
  • Average listing price where you sit in the market.
  • Revenue concentration how much of your revenue rides on a few listings.

Step 2: Benchmark against a leader

Run Shop Analyzer again on a shop in your niche that is clearly winning. Compare the same three numbers.

  • Their conversion rate is higher their listings turn browsers into buyers better than yours. The gap is usually photos, price, or reviews.
  • Their pricing is different you may be leaving money on the table, or pricing yourself out. Look at where their price distribution clusters.
  • Their revenue is more concentrated they have hero listings doing the heavy lifting. You may need one or two breakout products rather than many average ones.

The largest gap is your priority. Fix that first.

Step 3: Find and fix your weak listings

Back in your own shop's results, open your underperforming listings in Listing Explorer.

For each one, read the traffic versus desirability split:

  • Low views, healthy favourite rate good product, poor visibility. Go to step 4.
  • High views, low favourite rate people see it but do not want it. Rework the photos, price, and title.

Step 4: Fix visibility with better tags

For listings with a visibility problem, your tags are usually the cause.

  • Use Tag Extractor on the leader's matching listings to see the terms they target.
  • Validate the promising ones in Keyword Explorer so you only spend tag slots on terms with demand you can realistically rank for.
  • Rebuild your tags and title around those validated terms.

The outcome

You will finish with a ranked list of fixes: the one benchmark gap that matters most, plus a per-listing diagnosis of whether each needs a visibility fix or a listing fix. Work the list top down and re-run the audit in a few weeks to measure the movement.

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