Frequently asked questions

What is CraftRank?

CraftRank is an analytics platform for Etsy sellers that provides insights into listing performance, shop statistics, and competitor data that is not available directly on Etsy. It helps you make data-driven decisions to grow your shop.

How does the data collection work?

We collect publicly available data from Etsy listings and shops, then process and analyse it to surface actionable insights. All data is gathered in compliance with Etsy's terms of service.

Is this against Etsy's terms of service?

No. We only access publicly available information that anyone can see on Etsy. We do not access private seller data, and the service is designed to help sellers succeed on the platform.

How accurate is the data?

The data is pulled directly from Etsy's public listings. Revenue estimates are calculated from visible sales numbers and pricing, though actual revenue may vary due to sales, promotions, or other factors that are not publicly visible. See Methodology for how the estimates are built.

What does "estimated sales" mean?

Etsy shows how many times a listing has been viewed, but not how many of those views became orders. CraftRank estimates sales by applying a typical view-to-sale conversion rate to a listing's views. For a whole shop, we use that shop's own observed conversion instead of a generic rate, which makes the estimate more grounded. Full detail is on the Methodology page.

Can I trust the revenue estimates?

Treat them as directional rather than exact. They are reliable for comparing shops and listings against each other and for sizing scale, but they are not a precise dollar figure. The one number that is measured rather than estimated is a shop's conversion rate, so lean on that when you can.

What is a good opportunity score?

The opportunity score in Keyword Explorer runs 0 to 100 and balances demand against competition. 66 and above is high (worth pursuing), 33 to 65 is moderate (viable with a clear angle), and below 33 is low (thin demand or a locked-up market).

How often is the data updated?

Most metrics are refreshed daily, so you have current information whenever you revisit a shop or listing. Shop and keyword results are cached briefly, usually within a day, so two analyses run close together can show the same numbers.

What is included in the free plan?

The free plan gives you full access to every tool, with a monthly lookup allowance on each of Shop Analyzer, Listing Explorer, Keyword Explorer, and the SEO Audits. It is free forever and needs no card. The full Shop SEO Audit on your own connected shop does not count against your allowance. See the pricing page for the exact numbers.

No. We never require your Etsy login. The platform works entirely from publicly available Etsy data, so you never share your Etsy account information with us.

Can I connect my own shop?

Yes. From the dashboard or your account settings you can connect your shop by name, the same name Shop Analyzer uses. This pins it under My Shop in the sidebar and gives you a free, at-a-glance view of your own shop that does not count against your monthly shop analyses. It still uses no Etsy login, only public data. You can keep one connected shop at a time and change it once every 24 hours. The full breakdown is always available in Shop Analyzer.

How can I get help?

Reach out through the contact page. We typically respond within 24 hours.