Shop SEO Audit

Shop SEO Audit grades your whole catalogue at once. It scores every listing on the same fundamentals as the per-listing audit (the title, the tags, the description, the photos, and the materials), then rolls those scores into one shop SEO score, shows how your shop does on each section, and ranks the fixes that affect the most listings. It is the difference between auditing one listing at a time and seeing the pattern across the whole shop. It runs on your own connected shop, free and without using your monthly allowance.

When to use it

  • You want a single, honest read on your shop's SEO health.
  • You are about to spend an afternoon on optimisation and want to know where to start.
  • You suspect a few weak listings are dragging your shop down and want to find them.
  • You have fixed your listings and want to confirm the whole catalogue has improved.

What you get

  • Shop SEO score the equal-weight average of every listing's 0 to 100 score, so the number reflects the health of the whole catalogue, not just your best sellers.
  • Scores by listing area how your shop scores on Tags, Title, Description, Photos, and Materials, with a count of how many listings still fall short on each. Materials are not scored on digital downloads, so a shop of only downloads shows that area as not scored.
  • Shop-wide fixes the same shortfall grouped across listings into one ranked action, so you can fix a gap everywhere at once rather than listing by listing.
  • Every listing scored a sortable table of every listing with its score and weakest area, each linking straight to its full per-listing audit.

How to read the results

Start with the shop SEO score. Because it is an equal-weight average, every listing counts the same, so a handful of strong sellers will not hide a long tail of weak listings. It is a structural read of how well your catalogue gives Etsy the signals it asks for, not a judgement of your products.

Then look at the scores by listing area to find your shop's weakest area. A low Description average with a high failing count, for example, tells you that thin descriptions are a shop-wide habit worth fixing in one pass.

The shop-wide fixes are where the work is. Each one shows how many listings it affects and the action to take, ordered so the change that helps the most listings sits at the top. Work from the top down.

Finally, use the listings table to find the weak links. It is sorted worst-first, so the listings dragging your score down are at the top. Open any one to see its full per-listing audit and the specific fixes for it.

AI fix suggestions (Light and Max)

On a paid plan, open any listing from the table and choose Suggest fixes. The same panel appears when you run the Listing SEO Audit on one of your own listings. CraftRank writes suggested changes for the checks that listing fails, covering the title, the tags, the opening sentence of the description, and the materials, and shows each one next to what you have now.

  • Grounded in real data. Suggestions draw on the tags used by the top listings in your category, the tags on your other listings, and, for phrases CraftRank has searched, how many Etsy results each has and where your listing ranks. Each change says why it was made, for example how many top listings in the category use a new tag.
  • Your listing stays yours. CraftRank keeps tags that already pass the checks, keeps numbers and sizes from your title, never adds materials or facts that are not in your listing, and never adds brand, character or franchise names you do not already use. A suggestion never leaves your listing with no tags, or with a lower tag score than it has now.
  • Busy listings get a light touch. If a listing already gets steady traffic, suggestions change as little as possible, and the panel reminds you to change a few things at a time.
  • You decide. Accept, edit or reject each field. Accept and copy also copies the suggestion, ready to paste into Etsy, and Copy copies whatever you ended with. CraftRank does not change your Etsy listing.

AI features spend AI credits from one monthly allowance: 500 on Light and 5,000 on Max. A set of fix suggestions for one listing uses 5 AI credits. Asking again for the same unchanged listing within a week is free; Regenerate asks for a fresh set and uses 5 more. If a suggestion fails, or nothing safe to change is found, you are not charged. Referral bonus searches do not pay for AI credits. The projected checklist score shows how the listing would score on CraftRank's checklist if you used every suggestion. It is not an Etsy ranking or a promise of more sales.

AI suggestions are made with OpenAI. See the privacy policy for what is sent and how long it is kept.

Turn it into action

  1. Run the audit on your connected shop.
  2. Start with the top shop-wide fix and apply it across every listing it affects.
  3. Work down the weakest listings in the table, opening each one for its detailed fixes. On Light or Max, use Suggest fixes for a ready-made title, tags and opening to review.
  4. Re-run the audit to confirm the shop score has climbed and nothing new has slipped.
  5. Use Keyword Explorer to choose the strongest terms before you rewrite titles or tags across the shop.

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