Shop SEO Audit

Shop SEO Audit grades your whole catalogue at once. It scores every listing on the same fundamentals as the per-listing audit (the title, the tags, the description, the photos, and the materials), then rolls those scores into one shop SEO score, shows how your shop does on each section, and ranks the fixes that affect the most listings. It is the difference between auditing one listing at a time and seeing the pattern across the whole shop. It runs on your own connected shop, free and unmetered.

When to use it

  • You want a single, honest read on your shop's SEO health.
  • You are about to spend an afternoon on optimisation and want to know where to start.
  • You suspect a few weak listings are dragging your shop down and want to find them.
  • You have fixed your listings and want to confirm the whole catalogue has improved.

What you get

  • Shop SEO score the equal-weight average of every listing's 0 to 100 score, so the number reflects the health of the whole catalogue, not just your best sellers.
  • Section rollups how your shop scores on Tags, Title, Description, Photos, and Materials, with a count of how many listings still fall short on each.
  • Shop-wide fixes the same shortfall grouped across listings into one ranked action, so you can fix a gap everywhere at once rather than listing by listing.
  • Every listing scored a sortable table of every listing with its score and weakest area, each linking straight to its full per-listing audit.

How to read the results

Start with the shop SEO score. Because it is an equal-weight average, every listing counts the same, so a handful of strong sellers will not hide a long tail of weak listings. It is a structural read of how well your catalogue gives Etsy the signals it asks for, not a judgement of your products.

Then look at the section rollups to find your shop's weakest area. A low Description average with a high failing count, for example, tells you that thin descriptions are a shop-wide habit worth fixing in one pass.

The shop-wide fixes are where the work is. Each one shows how many listings it affects and the action to take, ordered so the change that helps the most listings sits at the top. Work from the top down.

Finally, use the listings table to find the weak links. It is sorted worst-first, so the listings dragging your score down are at the top. Open any one to see its full per-listing audit and the specific fixes for it.

Turn it into action

  1. Run the audit on your connected shop.
  2. Start with the top shop-wide fix and apply it across every listing it affects.
  3. Work down the weakest listings in the table, opening each one for its detailed fixes.
  4. Re-run the audit to confirm the shop score has climbed and nothing new has slipped.
  5. Use Keyword Explorer to choose the strongest terms before you rewrite titles or tags across the shop.

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