This is a real Listing SEO Audit, rendered with sample data for a "Personalized Cutting Board, Custom Engraved Charcuterie Board" listing. Run it on any listing of your own once you sign up.
The basics are partly in place. Work through the fixes below to lift the listing's visibility.
Add 5 more photos. Use all 10 to show scale, detail, and context; it lifts conversion.
Write at least 160 words and weave your keywords in naturally; it feeds both Etsy and Google.
Add 4 more tags. Every unused slot is a ranking chance wasted.
Use more of the 140-character budget; add the search phrases buyers type.
List the materials your item is made from; Etsy uses them for relevancy and shopper filters.
Mention your main keyword in the first sentence; it is read for relevancy and shown in search snippets.
Replace single-word tags (gift, board) with multi-word phrases buyers actually search.
Work more of your tag phrases into the title so they reinforce each other.
Repeat your key tag phrases in the description to reinforce what the listing is about.
Knowing exactly which fundamentals a listing is missing is the difference between guessing at SEO and fixing it.
Grade any listing against Etsy's search guidance
See its weakest areas at a glance
Get prescriptive, prioritised fixes
Audit competitors as well as your own
Everything Listing SEO Audit grades for a listing.
A single score for how well a listing follows Etsy's own search guidance, so you know at a glance where it stands.
Checks whether all 13 tag slots are used, flags weak single-word tags, and spots tags that overlap or repeat each other.
Grades title length, whether your main keyword is front-loaded, and whether the description is long enough and keyword-led.
Checks how many of Etsy's 10 photo slots you use, one of the simplest levers on conversion.
Flags when materials are missing, an attribute Etsy reads for relevancy and shoppers use to filter.
Every shortfall becomes a ranked, plain-English fix, worst-first, so you always know what to do next.
Listing SEO Audit turns a listing into a checklist you can act on.
Instead of wondering why a listing is not getting found, get a structured read on the exact fundamentals Etsy tells sellers to optimise.
The fixes are ranked by how much they cost you, so you spend your time on the changes most likely to move the listing, not busywork.
Run the audit on a competitor's best seller to see how a high-scoring listing is structured, then hold your own to the same bar.
Audit a listing the moment you paste its URL.
Grades the fundamentals Etsy actually rewards.
Every finding comes with a concrete fix.
Works on any public Etsy listing.
Sign in to CraftRank and open Listing SEO Audit.
Enter any Etsy listing URL or ID and hit Audit.
Work the ranked fixes top-down, then re-audit to watch the score climb.