What you'll see
Everything Shop SEO Audit grades across your catalogue.
Every listing is graded against Etsy's search guidance and averaged into a single 0-100 score for your whole catalogue.
See how your shop does on tags, titles, descriptions, photos, and materials, and how many listings fall short on each.
The same shortfall across many listings becomes one shop-wide action, ordered by how many checklist points it accounts for across the catalogue.
A sortable table of every listing with its score and weakest area, each linking straight to its full per-listing audit.
Listings with the lowest checklist scores surface first, so you can see which products to review before the rest.
Get a suggested title, tags, opening sentence and materials for any listing, grounded in your category's top listings. Each suggestion sits next to the field it changes, using them all always raises your score, and nothing reaches Etsy until you save.
Edit a listing's title, tags, description and materials, watch its checklist score change as you type, and save straight to Etsy after confirming exactly what changes.
Connect Etsy to verify your shop, then run the full audit as often as you like without using your monthly allowance.
See exactly what you get
This is a real Shop SEO Audit of a live Etsy shop, scoring 200 of its 288 listings in one run. Run it on your own shop once you connect it.
Your listings cover part of the checklist. Start with the shop-wide gaps below.
Checklist score for 200 of 296 active listings (your newest 200). A CraftRank checklist score, not an Etsy ranking score.
Fix these across your shop
Biggest wins first: ordered by how many checklist points each gap accounts for.
- Materials listed
List the materials each item is made from; they help shoppers understand and filter for it.
200 listings200 listings - Clear, concise title
Keep titles under 15 words: say what the item is and its key traits, and move extra phrases into tags.
191 listings191 listings - No repeated words
Avoid repeating words in titles; use tags to cover related search phrases instead.
179 listings179 listings - Item described in opening
Say clearly what the item is in the first sentence of each description.
136 listings136 listings - Keywords in description
Mention a few key search phrases naturally in each description, without repeating them over and over.
195 listings195 listings
Audited listings
Scored 200 of 296 listings, weakest first.
| 38 | Review | |
| 55 | Review | |
| 57 | Review | |
| 57 | Review | |
| 58 | Review | |
| 58 | Review | |
| 58 | Review | |
| 58 | Review | |
| 58 | Review | |
| 59 | Review |
20 listings
Then fix it with AI suggestions
On Light and Max, open any listing and get suggested fixes for the checks it fails. This is a real suggestion for a live listing. The projected score is CraftRank's checklist, not an Etsy ranking.
Projected checklist score 74 to 88 if you use everything (CraftRank checklist, not an Etsy ranking).
Title
Custom Dog Portrait, Watercolor custom badly drawn pet art Personalized Badly Drawn Pet Art Dog wallpaper Pet loss Pet owner gift wallart
This concise title clearly names the item without repeating words.
- From your listing
How to read and use it
Seeing which fundamentals your whole catalogue is missing is the difference between guessing at SEO and fixing it at scale.
See the wood for the trees
Auditing one listing at a time hides the pattern. The shop audit shows the gap that recurs across your whole catalogue, so you fix it everywhere at once.
Hold every listing to one bar
A single checklist score per listing makes it clear which products fall short of the checklist, so none are overlooked.
Limits and data notes
Checklist gaps are ordered by how many listings they affect and how many checklist points they account for. It is a way to prioritise your review, not a measure of lost sales. Free for your own shop and does not use your monthly allowance.
Further reading: Etsy SEO in 2026: what actually moves listings · Shop SEO Audit docs · Audit and benchmark your own shop
Getting started
- 01
Connect your shop
Sign in to CraftRank and connect Etsy to verify your shop.
- 02
Run the audit
Open Shop SEO Audit to score every listing and roll it into one shop score.
- 03
Fix and re-run
Work the ranked shop-wide fixes top-down, then re-run to watch the score climb.