Shop optimisation

Audit your whole shop's SEO

Shop SEO Audit scores every listing in your shop against Etsy's own search guidance, rolls it into one shop score, and hands you the highest-impact fixes across your whole catalogue. Connect your shop and run it free.

See exactly what you get

This is a real Shop SEO Audit, rendered with sample data for a "MapleAndPineCo" shop. Run it on your own shop once you connect it.

Example data
Shop SEO score
60/ 100
Room to improve

Your listings are partly optimised. Work the shop-wide fixes below to lift visibility across the catalogue.

Audited 36 of 36 listings.

Tags64 / 100
21 listings need work
Title71 / 100
14 listings need work
Description42 / 100
28 listings need work
Photos55 / 100
19 listings need work
Materials68 / 100
11 listings need work

Fix these across your shop

  • Description length28 listings

    Write at least 160 words and weave keywords in naturally; it feeds both Etsy and Google.

  • Photo count19 listings

    Use all 10 photos to show scale, detail, and context; it lifts conversion.

  • Tag coverage21 listings

    Fill all 13 tag slots on these listings; every unused slot is a ranking chance wasted.

  • Keyword in opening24 listings

    Mention the main keyword in the first sentence; it is read for relevancy and shown in search snippets.

  • Title length14 listings

    Use more of the 140-character title budget and add the phrases buyers type.

  • Multi-word tags12 listings

    Swap single-word tags for multi-word phrases buyers actually search.

Every listing

Scored 36 of 36 listings, weakest first.

34Description240
41Tags1.8K
48Photos690
55Description4.3K
58Title1.1K
63Materials520
67Photos2.7K
71Tags980
76Description1.5K
84Materials3.1K
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Want this for your own shop?

Why use Shop SEO Audit?

Seeing which fundamentals your whole catalogue is missing is the difference between guessing at SEO and fixing it at scale.

Grade your whole catalogue at once

See your shop's weakest SEO areas

Fix the highest-impact gaps first

Free and unmetered for your own shop

What you'll see

Everything Shop SEO Audit grades across your catalogue.

One shop SEO score

Every listing is graded against Etsy's search guidance and averaged into a single 0-100 score for your whole catalogue.

Per-section rollups

See how your shop does on tags, titles, descriptions, photos, and materials, and how many listings fall short on each.

Highest-impact fixes

The same shortfall across many listings becomes one ranked, shop-wide action, so you fix the biggest gaps first.

Every listing scored

A sortable table of every listing with its score and weakest area, each linking straight to its full per-listing audit.

Find the weak links

Weakest listings surface first, so you know exactly which products are dragging your shop's visibility down.

Free for your own shop

Connect your Etsy shop by name (no Etsy login) and run the full audit unmetered, as often as you like.

How it helps you grow

Shop SEO Audit turns your whole catalogue into a checklist you can act on.

See the wood for the trees

Auditing one listing at a time hides the pattern. The shop audit shows the gap that recurs across your whole catalogue, so you fix it everywhere at once.

Prioritise across the shop

Fixes are ranked by how many listings they affect and how much they cost you, so your time goes to the changes most likely to lift the shop.

Hold every listing to one bar

A single score per listing makes it obvious which products are below standard, so nothing quietly drags your shop down.

Whole catalogue

Scores every active listing in one run.

One clear score

An honest read on your shop's SEO health.

Always actionable

Every finding comes with a concrete fix.

Free for owners

Connect your shop and run it unmetered.

Getting started

  1. 01

    Connect your shop

    Sign in to CraftRank and claim your Etsy shop by name. No Etsy login required.

  2. 02

    Run the audit

    Open Shop SEO Audit to score every listing and roll it into one shop score.

  3. 03

    Fix and re-run

    Work the ranked shop-wide fixes top-down, then re-run to watch the score climb.

Use Shop SEO Audit to grade your whole catalogue, fix its weakest listings, and hold every listing in your shop to the same standard.