Listing SEO Audit

Listing SEO Audit grades a listing on the fundamentals Etsy itself tells sellers to get right: the title, the tags, the description, the photos, and the materials. It turns a vague sense that a listing "could be better" into a score and a short, ordered list of fixes, so you always know the single most useful change to make next. Use it on your own listings to tighten them, or on a strong competitor to see how a high-scoring listing is built.

When to use it

You are about to publish a listing and want to check it before it goes live.
A listing is not getting found and you need to know which fundamentals it is missing.
You want to hold every listing in your shop to the same standard.
You found a competitor's best seller and want to see how well it is optimised.

What you get

SEO score a single 0 to 100 CraftRank checklist score for how closely the listing follows Etsy's published listing guidance. It is not an Etsy ranking score.
Section scores separate grades for Tags, Title, Description, Photos, and Materials, so you can see exactly where the listing is strong and where it falls short.
Ranked fixes every shortfall written as a plain-English action, ordered worst-first, so the change that will help most sits at the top.

How to read the results

Start with the SEO score. It is a structural read, not a judgement of your product: it measures whether the listing gives Etsy the signals it asks for, not whether the item is good or the photos are beautiful. Treat it as a checklist you can clear, not a verdict.

Then look at the section scores to find the weakest area. A common pattern is a strong title and tags but a thin description and too few photos, which tells you the listing is findable but not doing enough to convert the visitors it gets.

The ranked fixes are where the work is. Each one names what was measured (for example, how many of the thirteen tag slots are in use) and the action to take. Work from the top: the list is ordered so the biggest wins come first.

A few of the things the audit checks. Most follow Etsy's published guidance; thresholds such as description length and photo count are CraftRank guidelines rather than Etsy rules:

Whether all thirteen tag slots are used, and whether the tags are short descriptive phrases rather than single words.
Whether the title is under fifteen words, makes the item clear at the start, and avoids repeating words. Etsy says word position does not affect ranking, but the opening words are what shoppers scan and what Google shows.
Whether the description says what the item is in its first sentence and has enough detail.
Whether the listing has enough photos to show detail, scale, and context. Etsy allows up to twenty.
Whether the materials are filled in. Digital downloads have no physical materials, so this check is not scored for them and the score comes from the other four areas.

AI fix suggestions for your own listings

If the listing belongs to your connected shop and you are on Light or Max, the audit also offers Suggest fixes: suggested changes to the title, tags, opening sentence and materials for the checks the listing fails, which you review and copy into Etsy yourself. It works the same way as in the Shop SEO Audit and uses the same AI credits. Listings from other shops are audited as normal, without suggestions.

Turn it into action

Run the audit on the listing you want to improve.
Fix the items from the top of the list down, starting with the lowest-scoring section.
Re-run the audit to confirm the score has climbed and nothing new has slipped.
Use Keyword Explorer to choose the strongest terms before you rewrite a title or tags, and Tag Extractor to see the tags that strong listings in your niche already rank with.

Listing Explorer to see a listing's estimated sales, revenue, and traffic alongside its audit.
Keyword Explorer to pick the terms worth optimising for.
Tag Extractor to build a stronger tag set from proven examples.