Saved shops and change feed

A single analysis is a snapshot in time. Saved shops turn that into a running picture. Save the competitors and inspiration shops you care about, and CraftRank keeps checking them for you, then shows you what moved since you last looked. It is the Track phase of the workflow: once you have researched a market and tuned your own listings, this is how you keep an eye on it without re-running the same searches by hand.

When to use it

  • You have found the competitors that matter and want to watch them over time.
  • You want to know when a rival's sales or favourites start climbing.
  • You are tracking a niche and want an at-a-glance feed of what changed this week.
  • You would rather be told what moved than re-run Shop Analyzer on a list of shops.

What you get

  • A saved list of the shops you are watching, each with its current headline stats.
  • A change feed that surfaces what moved since the last check: shifts in sales, favourites, and active listing count, so you see momentum rather than a static number.
  • Weekly refreshes so the picture stays current on its own. CraftRank re-checks your saved shops about once a week and records each reading, building the history the change feed reads from.
  • A dashboard summary so the most recent changes greet you when you open the app, without having to open the Saved page at all.

How to read the results

Start with the change feed. Each entry shows a shop and what changed since the previous reading, so a rising sales count or a jump in favourites tells you where to look first. A shop with no entry simply has not moved meaningfully since you last checked.

Treat the direction and size of a change as the signal, not the exact figure. As with the rest of CraftRank, the underlying sales and revenue numbers are estimates, so a shop that is clearly pulling ahead is the takeaway, not a precise order count. The one measured value, a shop's own conversion, is the most grounded.

Because readings are roughly weekly, two visits a few days apart can show the same numbers. That is expected: the feed reflects the last time CraftRank checked the shop, not the live value on Etsy this second.

Turn it into action

  1. Run Shop Analyzer on a competitor and save it from the results.
  2. Build your watchlist with the handful of shops that actually matter to your niche.
  3. Check the change feed on the dashboard each week and note which shops are gaining.
  4. When a shop is pulling ahead, open it in Shop Analyzer to see which listings are driving it, then feed that into your own Listing SEO Audit.

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