Everything Marmalead does on keywords, plus the competitor sales picture.
Free to start, no card required.
Estimated revenue and sales for any listing or whole shop, the numbers Etsy keeps hidden.
An opportunity score for any search term, plus the listings and tags already ranking for it.
A 0-100 SEO score against Etsy's own guidance, with the highest-impact fixes ranked first.
Marmalead is a long-standing Etsy keyword tool, focused on search and engagement metrics to help sellers pick stronger keywords. It is well suited to keyword-first research.
CraftRank covers keyword research as well, then adds the competitor and listing side: sales and revenue estimates, shop-wide totals, tag extraction, and audits, in a single research workflow.
| Capability | CraftRank | Marmalead |
|---|---|---|
| Competitor sales and revenue estimates | Per listing and per shop | Limited |
| Keyword demand and competition | Opportunity score and the ranking listings | A core strength |
| Whole-shop analysis | Lifetime sales, conversion, average price, mix | Limited |
| Single-listing breakdown | Revenue, sales, views, favourites, tags | Partial |
| Tag extraction from any listing | Copy one tag or the whole set | Partial |
| Listing SEO audit against Etsy guidance | 0-100 score with prioritised fixes | Partial |
| Free tier | Free to start | Subscription based |
Competitor features and pricing change often. Check Marmalead's own site for the latest details.
Yes. Both help with Etsy keyword research. CraftRank goes further on competitor sales estimates and listing analysis, and offers a free tier to start.