Every Etsy research tool will tell you roughly how much a shop sells. Almost all of them are guessing. They take a shop's reviews, or its views, and model a sales figure from them. That works tolerably for a giant shop and badly for everyone else, and it tells you nothing about what happened this week.
Today we are launching Radar, which answers a different question: which Etsy shops and listings are moving fastest right now, based on sales that actually happened.
Why most sales numbers are estimates
Etsy does not publish revenue, and it does not publish how many times an individual listing has sold. So tools fill the gap with a model. Reviews are a common input, because a fixed share of buyers leave one. Views and favourites are another. We do this ourselves in Shop Analyzer and Listing Explorer, and we are clear that those figures are estimates.
The weakness is that the model is only as good as its assumptions. A shop whose buyers rarely review looks smaller than it is. A shop selling cheap, frequent items looks different from one selling a few expensive pieces with the same review count. And a model built on lifetime totals cannot tell you whether a shop is speeding up or slowing down.
What Radar measures instead
Etsy does publish one honest number for every shop: its running count of completed sales. On its own, that number is a lifetime total, and it only ever shows how things stand today.
Radar reads that count for every shop it tracks, about once a week, and keeps every reading. Subtract last week's reading from this week's and you have the sales the shop really made in between. No model, no review ratio. When Radar says a shop sold 1,034 orders in the last 7 days, that is what Etsy's own count went up by.
Listings work the same way for views and favourites. Radar counts how many each listing gained between readings, so you can see a product picking up interest before it reaches the top of a search.
The history is the part nobody else can shortcut. Etsy only ever shows a number as it stands right now, so every trend in Radar exists because we recorded it, and each week adds to the picture.
How to use it
Radar has two views, Shops and Listings, and a switch between the last 7 and 30 days.
1. Narrow to your niche. Filter shops by Etsy category, country, lifetime sales, shop age and rating. A ranking of all of Etsy is interesting. A ranking of the shops in your category, at your size, in your country, is useful.
2. Look at who is moving, not who is biggest. Radar sorts by movement. A young shop that sold 600 this week sits above an old giant that sold 50. That is usually the shop worth studying, because whatever it changed is still working.
3. Open a shop to see the detail. Every row opens a sheet with the shop's movement, its lifetime figures and its sales over time, plus a one-click jump into Shop Analyzer to see which listings carry it.
4. Switch to Listings to find what is taking off. Rank listings by the favourites or views they gained, then filter by listing type, who made it, variations and stock. Open one to see its full tag set, materials, price and category.
5. Take the tags and the lesson. A listing gaining hundreds of favourites a week has already done your keyword research for you. Copy the tags that fit your product, check its price against yours, and look at how its photos are shot.
What Radar is not
Radar tracks a large panel of shops and their listings, across categories and countries. It is a big sample, but it is not all of Etsy, and we would rather say so than let an empty search box imply otherwise. Read Radar as "who is moving among the shops we watch".
Two more honest notes. A shop needs two readings far enough apart before it has a figure for a window, so recently added shops show a dash until they do. And while shop sales in Radar are counted, listing-level sales are still estimates, and are labelled that way.
Try it
Radar is free to try. A free account sees the top 25 shops or listings in any view, with every filter and detail sheet included, which is plenty to find out who is winning in your niche this week. Paid plans page through the whole panel.
See how Radar works, or create a free account and open it now.